Seven Questions You May Have About Outdoor Mobile Advertising

are mobile ads memorable?

- Mobile ad message recall rate of 97% (Source: Transportation Advertising Council of America)
- 96% of respondents said mobile advertising is more effective than traditional outdoor advertising (Source: Perception Research Services)

Drivers are busy paying attention to the road. Do they actually look at ads?

-Mobile ads to generate 2.5 times more attention than a static billboard (Source: Perception Research Services)

How many impressions per day will be open mobile ad service to receive?

- an individual vehicle advertising generates 30,000 to 70,000 daily vehicular impressions (Source: Transportation Advertising Council of America)

are not people too busy to actually be in their cars all the time?

- 76% of respondents spend the same or more time in their vehicles than the previous year (Source: Perception Research Services)

It is clear that people see ads, but to influence their buying behavior?

- 30% of mobile outdoor viewers indicate that the original purchase decision on the ad they see (Source: American Truck Association)

MobileAdvertising not used too often. As the industry of the future look like?

Alternate-out advertising is one of the fastest growing segments of the media, extending the two-digit rate each year from 2001 to 2006, with compound annual growth rate of 22.6% for the period, according to PQ Media. (Source: PQ Media "Alternative Out-of-Home Media Forecast 2007-2011 ")

is the outdoor advertising suppose to replace my newspaper, radio and TV ads?

-Open media play an important role in the media mix by reaching consumers miss out on other media and increasing exposure to other media. Outdoor media reach those Americans are not exposed or only lightly exposed to newspaper and local television news. Outdoor and radio are complementary as consumer exposure to both outdoor and radio is growing in lock step. (Source: Arbitron Outdoor Study: Outdoor media consumers and their crucial role in the media mix)

I'd leave you with this final thought Quoted by Jon Mandell of MediaComm International. "All media, except outside the home became totally avoided. Out-of-home is there, it's everywhere! You can not turn off, throw away or click on the next page. It is on the way home from school, from football practice. this is the last thing you see before going to the supermarket. this is the definition of top-of-mind awareness. Every year, more Americans spend more time behind the wheel. that means more exposure outside the home and less on other media "