Mobile Billboard Trucks - A Primer on Mobile Outdoor Advertising

mobile billboard trucks, commonly referred to as mobile billboards, mobile ads trucks, trucks, billboards, ads, truck, or mobile media vehicles are typically self-propelled vehicle on the basis of light-duty commercial truck chassis, which is equipped with a custom built, two or three characters are two-sided box. There are a string of design, including three civilians, and move the models that look like modified box truck, which can support multiple advertisers. However, the most common style is known as a static truck that usually has two panels, each measuring about 22 'wide 9' - 10 'high. In recent years, with the advent of large format digital printing, sign boards have evolved from paper posters scrim-reinforced vinyl fabric heavy, and most recently, polyethylene, which is said to be easily recycled.

Outdoor Advertising Association of America classifies mobile billboard trucks under the Transit category, which includes a variety of non-traditional out of home media formats. Billboard trucks are a relatively recent history, with some of the earliest mobile posters allegedly showing in New York in 1980. Others have attributed its origin in Texas and Southern California. During a recent conference call between the mobile company executives Billboard host and moderator OAAA, which this author participated, several participants estimated that at the national level, there are 500 or less mobile billboard trucks on the road in the United States.

Mobile billboards are used for various promotional purposes. With their ability to drive almost anywhere, they are uniquely able to target a specific locale to promote the grand opening of the store or restaurant. Unfortunately, given the current economic climate, promoting trade Bankruptcies and Close-out sale of more and more seems to be a regular task for a billboard trucks.

On a broader scale, several Billboard trucks are often used simultaneously within the market, or in multiple markets, to promote the roll-out of new consumer products, or as was the case in late October 2008, promicanjeObama-Biden presidential campaign in several states are survey shows that close to the race. There are even a few cases, for both B to B and B to C ad campaign, in which two trucks moved in tandem, with two messages.

Like any good advertising message, the creative element is critical to capture public attention and causing him to act on the messages. With outdoor advertising in general, advertisers are encouraged to follow the adage "a picture is worth a thousand words" and the salient feature your logo and an illustration of a message to the topic, followed by a clear call to action and ways to contact the seller. Indeed, it is this last element which is constantly evolved. Several years ago, advertisers are basically limited to the '800 'number, whereas in the past few years, also featured a creative website URL that seems to visit at their convenience to learn more about the company and its products, before making a buying decision. Recently, the dynamic growth of social media, we began to notice the advertiser emphasizing their presence on Facebook, MySpace, Twitter and other platforms.

On Guerilla billboards, we were executing advertising campaigns for our clients since 1999. Ranging from the streets of New York to sunny Southern California, our mobile billboard trucks serve a wide range of organizations - from large Fortune 500companies relatively small grassroots organizations like the fan club are protesting the decision of the major TV networks to cancel its members favorite TV show about vampires.

In the past ten years, we have consistently found that successful mobile billboard advertising promoting the result of the following key elements:

First of all, we know who and where is the target audience. Is this a general branding campaign, and focused promotion, such as the Opening Ceremony? Usually the client will have solid demographics of the so-called Life Pattern attributes of their customers. For example, a few years ago we ran a campaign of hiring employees for a large biotech company in the Boston area. Since the company's suburban location, they directed us to work in the AM and PM rush hour along one of the heavily traveled commuter corridors in southern New Hampshire at Kendall Square in Cambridge, where many of its competitors have their own offices. In this case, the primary issue that our client's ad was to promote the convenient suburban location.
Second, the creative should not pobijediti.Ciljanu audience generally has a very short time to process the message. As stated earlier, a corporate logo and / or photos do most of the heavy lifting. Great examples of this strategy were exposed by a variety of outdoor ads that are run by McDonald's Corp., which have great photos restaurant chain in various products and a very limited text.
Mobile Billboard trucks are all about flexibility. If during the campaign, a retail site should further help to pump up sales, it is very easy to re-route trucks spend more time in a particular field of trade.
properly vet your vendor. The lowest price is not always best. Unfortunately, there are a large number of mobile billboard operators who pay their drivers "under the table" in order to save money on payroll taxes and workers' compensation insurance. Be sure your vendor is fully insured. As an agency or brand, you do not want to receive a call from the IRS demanding payment of back taxes.
Continuing with this theme, take a hard look at truck supplier. Do they look beat-up or are they clean and well maintained? Safety is very important, and it is your brand image and reputation that is at stake.
Proof of success is given. In those days, ROI metrics, the client wants to know if the truck works when and where it should be. While clients will often get feedback from customers and employees say when and where they May have seen the truck, we offer a selection of so-called proof of performance pictures, taken daily during the campaign at various places along the route - and often ahead of competitor sites. Depending on the length of the campaign, and can be delivered in batches during an extended campaign. We also offer our customers a way out of internet based GPS tracking systems in our trucks, which is further backed-up driver log books.

Finally, the key value prijedlogmobilni billboard truck is its incredible flexibility and day-part and geographic attributes to target prospects Life form client desired demographic. Mobile billboards create and strengthen awareness and drive the data looks rich media - whether print, web 1.0, or more, Web 2.0 Social Media platform. With the continued fragmentation of other media, traditional ad supported terrestrial radio, combined with consumers' increasing the length of time away from home every day, mobile billboard, if posted with the appropriate creative and properly planned and directed, advertisers nudivrlo effective medium with which reinforcing messages from other media.