5 Important Rules for Outdoor Print Advertising Design, Placement and Response

trend in marketing over the past few years is to go digital. However, as we saw in many areas, there is now a greater shift back to traditional channels such as digital has become busier and busier and marketing messages become reduced noise.

Relevance is the key to catching the attention of your target!

Relevance is the key to catching the attention of your target audience!

Outdoor advertising on large billboards (often referred to as 48 list, although there are 64, even 96 list), on bus shelters, public transport infrastructure, such as tube and rail terminals, and places such as by bus or even truck side - has never been more popular

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One of the great things about outdoor advertising that can not be ignored. Of course, it was "at first sight" of advertising where the advertising message should be simple, clear and drove home in the other (driving skills that second-look or twice to take a much sought after by clients creative agency). However, outdoor advertising can be highly targeted, have low competition in situ, may be place-specific, and can be very effective.

Here are our five golden rules for foreign Print Advertising:

Position

Ads can be placed very specifically - not just covering areas such as commuter routes, and certain geographic locations in the area and often with some stores, such as Tesco. These areas cover certain demographic groups for accurate ciljanje.Najbolji ads also reflect the position of the site, making the ad more meaningful to your target audience.

Duration

the duration of the campaign can be important. This is because many of the outdoor ads resident of a long period that their on-a-glance message drilled home over several exposures.

creative

Be clear and concise with all the messages. Keep a copy at a minimum. Use bright, colorful, high visual impact. Make the message relevant to your target consumers.

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Outdoor advertising can be effective in complementing other elements of the campaign. And with the addition of elements such as augmented reality, interaction starts to drive and clicked on other channels.

response to

augmented reality is not only a response mechanism. QR codes are displayed on open sites to drive users to a host of other digital content - not just web pages. While it is true to say that the effectiveness of outdoor advertising can be difficult to measure using these digital techniques means that more and more measurable.